The South film industry may be shut down on March 1 — the third time in a span of a year, after four South Indian film industries jointly raised a red flag over the “sky-high fee” charged by platforms of digital distributions such as the Chennai-based Qube Cinema Technologies.
A short time ago, Tamil, Telugu, Kannada and Malayalam films representatives jointly decided to announce a shutdown to bring digital distribution companies to the negotiating table.
At the time of film industry began embracing digital cinema, companies such as Qube Cinema Technologies were instrumental in creating infrastructure for digital distribution in theatres. In return, they charge a fee for distribution and claim a slice of the advertising revenue of the cinemas.
Senthil Kumar said- “What have we done wrong for the film industry? We invested a huge amount of money with a huge risk. If the theatres buy their own equipment, like Sathyam Cinemas [now S2 Cinemas], Inox or PVR Cinemas do, there is no need to pay us a fee. There are operational and maintenance costs. The spares too cost money. Somebody has to pay for the equipment for digital distribution, which has brought down per-print costs considerably,”
In conclusion ,it is impossible to do business without Qube Cinema Technologies and UFO Moviez. So representatives should find a solution as soon as possible.
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